• 95% of customers read online reviews before buying a product.

    19 out of 20 custoners read product reviews before they choose to purchase an item. Additionally, 58% of these customers are willing to pay more for products with good reviews.

  • 68% of consumers do not trust standalone positive reviews.

    An analysis from ReviewTracker has shown that 68% of consumers either “agree” or “somewhat agree” that a positive review is not trustworthy unless there are many reviews.

  • Google hosts 73% of all online reviews for businesses.

    An analysis from ReviewTracker found that the four top review sites host 88% of all online reviews. Google makes up the vast majority of this, hosting 74% of online reviews.